Before there was Cariboo … there was Scott
Before there was such a thing as Pacific Western Brewing’s iconic Cariboo family of BC beers, before there was Pilsner in multi-packs, there was Scott Rattee.
Scott joined PWB in June 2000 and over a period of 19 years he has grown with the company and has become one of the company’s trusted corporate lieutenants, rising to the position of General Manager this year
“When I started here as a sales and marketing assistant at head office the industry did not have nearly as many competitors and product diversification as we do today. Over a period of two decades the pace has quickened as we continually work to strengthen our place in a very crowded marketplace,” Scott says.
As Scott learned the ropes his responsibility increased and he was given a territory in the Okanagan region. He also managed the Alberta market. He eventually became Sales and Marketing Manager before taking on GM duties
Scott believes PWB’s brand strength starts with brewing good beer and it is sustained because of the company’s deep roots in community. “I know that the involvement of PWB in the community is one of the keys to our success. Programs like the Hometown Heroes and local sport team sponsorship forge a special relationship between PWB and the consumer. Seeing the help and support we offer the community makes me proud to work for this company.”
Scott has set down his own deep roots in the Okanagan and currently divides his time between there and PWB’s corporate headquarters in Burnaby. He is the father of a 23 and 25-year-old. His daughter is employed in social work and his son is in environmental water studies. “We are a big soccer family; both kids have played the sport through their young adulthood at a premier level; while I coached no less than two teams a year for more than 19 years. As a family, we enjoy the beaches in the summer and the ski hills in the winter.”
These days Scott’s role is to “promote and support the fantastic products BC has to offer” and ensure that the general public is aware of not only PWB’s quality beers, but also its extensive program of community engagement.
In short, Scott lives and breathes PWB’s corporate pledge to “invest where we live.” “It’s all about showcasing BC’s home-grown brewery,” he says.